Essay on On The Road Not Taken - 1139 Words

On The Road Not Taken Most people believe that The Road Not Taken by Robert Frost was written to inspire people to be different, and to not follow the majority. However, the poem was actually written to gently tease one of Frosts good friends, and fellow poet, Edward Thomas. Frost and Thomas would take walks in the woods together, and Thomas would take Frost down one path and later regret not choosing a different path. This would lead one to believe that Frost is actually ridiculing the action of regretting decisions. Considering this pert nit background information, the poems meaning can be quite contrary to popular belief. It guides the reader from the idea that Frost wants you to differentiate yourself, to a concept of†¦show more content†¦Although a decision was made to take a certain path, it is ironic that Frost described both paths as being practically the same. Perhaps Frost used the word taken instead of chosen since there was virtually no choice to be made. The way the poem has b een remembered, is that one should follow ones own heart, and not what other people do. After only a brief review, it is conceivable how someone would assume the popular belief associated with the poem. However under a closer review there are many contradictions hidden within the poem. First the key concept towards the poems popular belief is that of choosing something different. At the very end of the poem Frost writes, I took the one less traveled by/ and that has made all the difference (19, 20), giving the reader the impression that a rebellious decision has been made. Frost contradicts himself earlier by describing the two roads as being about the same. Towards the beginning of the poem, at the end of the second stanza Frost writes, Though as for the passing there/ Had worn them really about the same (9, 10), and also at the beginning of the third stanza And both that morning equally lay/ In leaves no step had trodden black (11, 12), this leads the reader to believe that there isnt a big difference between the two roads, and that there is no reason to believe that one is less traveled than the other. Frost is actually saying that neither of the two roads had beenShow MoreRelatedRoad Not Taken752 Words   |  4 PagesPoetry Essay ENGL 102: Literature and Composition MLA Thesis Statement: Every adult faces the challenge of a life-altering decision. In â€Å"The Road Not Taken† by Robert Frost there are many metrical devices used to portray the poet’s major theme of decision making. Outline for â€Å"The Road Not Taken† I. Introduction A. Influence of decision making B. Problem faced by the character II. Body A. Theme of decision making B. Setting (1) Why is this symbolic? C. Title Read MoreThe Road Not Taken1084 Words   |  5 PagesClara Kirkpatrick Mr. Woods English 102 CHA 8 November 2010 The Road Not Taken The poem â€Å"The Road Not Taken† by Robert Frost describes the dilemma in decision making, generally in life each individual has countless decisions to make and those decisions lead to new challenges, dilemmas and opportunities. In Frost’s poem, the careful traveler observes the differences of each path, one is bent and covered in undergrowth (Frost 5) and the other is grassy and unworn (Frost 8). In the end he knowsRead MoreThe Road Not Taken1211 Words   |  5 PagesThe Road Not Taken By: Robert Frost Imagine that your making a decision and you are stuck to choose between two things that could change and impact your life greatly. What would you do? What pathway would you take? Robert Frost wrote ‘The Road Not Taken’ in 1916 at the age of 42 in New England, Massachusetts. ‘The Road Not Taken’ is one of his most popular works due to the ideology of choices that people would have to face in their life. In the early 20th century, Robert Frost based the majorityRead MoreThe Road Not Taken967 Words   |  4 PagesThe Road Not Taken by Robert Frost Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; (5) Then took the other, as just as fair, And having perhaps the better claim Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same, (10) And both that morning equally lay In leaves no step had trodden blackRead MoreThe Road Not Taken1448 Words   |  6 Pagespoem â€Å"The Road Not Taken.† Frost, in few words, brings to light the decisions that all functioning humans will be faced with. When Frost says, â€Å"Two roads diverged in a yellow wood,† (1) these roads clearly represent two different decisions to be made. Does it have to be two roads? It, in fact, does not. The roads could be a complicated web of an interstate system; however, only one road can be taken. There is no reverse, and there are no U-turns. There is simply a single path to be taken. How doesRead MoreEssay On The Road Taken And Not Taken937 Words   |  4 PagesThe Road Taken and Not Taken Response I had to choose between playing a full-time summer sport or going on family vacations in the summer. Sports enriched my life in many ways such as creating more memories with my friends, allowing my pitching to improve, and gaining valuable team experience. Family vacations also could have changed my life as it allows for more family time, memories, and adventures. In the end, I chose to play a summer sport because it increased my games per year, practices perRead More Robert Frosts The Road Not Taken - The Significance of The Road Not Taken811 Words   |  4 Pages The Significance of The Road Not Taken  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      My father introduced me to The Road Not Taken when I was a young teenager because he figured that I was beginning a period of my life where I would be forced to make many important decisions, and he saw this poem as a source of guidance through those decisions. This poem carries truth and edification in its words. It forms a beautiful analogy of life and all its complications. After my father finished reciting the poem, I neverRead More Road Not Taken Essay980 Words   |  4 Pages Critical essay for â€Å"The Road Not Taken† by Robert Frost Two roads diverged in a yellow wood And sorry I could not travel both And be one traveler, long I stood To where it bent in the undergrowth; Then took the other, as just as fair, Because it was grassy and wanted wear: Though as for that the passing there Had worn them really about the same. And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads to way, I doubtedRead More The Road Not Taken Essay542 Words   |  3 Pagesfor Frost is that he has the power of standing still where he is.† There is never a straight road there are always curves and turns in which one must encounter and act upon. Readers can interpret the poem â€Å"The Road Not Taken† in many ways. It is a persons past, present and the way one see things, which determines their choices and paths they follow. This poem shows how Frost believes that it is the road that you choose that makes you the person you are. Decisions are always hard to make. It is impossibleRead MoreThe Road Not Taken Essay758 Words   |  4 PagesThe poem â€Å"The Road Not Taken,† Robert Frost employs personification to illustrate the literal scene of the poem. The personas vision as a Pilgrim Traveler, on a road with outlooks pointing in two directions that symbolize a fork in the road. Both of roads leads to two different types of a life style, and to choose the right road will make the difference. In the first stanza the personification shows â€Å"Two roads diverged,† in to choose which road to travel. While in the second stanza the personified

Musical Influence on a Violent Society Essay - 2671 Words

Musical Influence on a Violent Society The event in Littleton, Colorado, 5 years ago was a shocking wake up call to our society. Because of Eric Harris and Dylan Klebold’s fanaticism with artists such as Marilyn Manson, music was labeled as the culprit for negatively influencing the youth of America. Music is a tool of expression that an artist uses to vent their frustrations and to reveal their emotions. However, these artists do not see the moral boundary that they have crossed with their emotionally disturbing lyrics and dark melodies. To grab the attention of teenagers, musicians often produce music videos with a vivid portrayal of the song’s message. The heavy influence it has on kids today is in direct relation to the murders†¦show more content†¦The major effects of television shows, such as TRL on MTV, on children and adolescents are disturbing to parents. The depiction of sex and violence in rock and rap music and their videos influences children to take on the ways of the stars singing or acting on TV. The sex appeal is giving adolescent girls the wrong impression of being sexy. According to pop stars and risquà © videos, you have to be a waist size zero and have large breasts to be attractive (Sherman, 2000). This created a fad and more aggressive videos were becoming more and more popular. According to Arlin, this led to teens building up anger and hostility easily and when provoked by another individual, they tend to release their frustration through violence as seen in music videos (p. 491). One such example is Korn’s video for the song â€Å"Freak on a Leash.† This video begins with an animated group of children at a playground playing hopscotch. The video depicts a bullet flying though multiple objects destroying them and barely missing the children. The glorification of the destruction of private property with the use of guns is very apparent. It is only one step away from portraying gun usage as harmful to humans (Sherman, 2000). Another clear example of violence in music videos is Blink 182’s â€Å"I Miss You† video. In this video, two women commit suicide, one by slitting her wrists and the other by drowning herself. Blink 182’s videoShow MoreRelatedAmerican Culture And The Influence Of Music1397 Words   |  6 PagesAmerican Culture and the Influence of Music â€Å"There s something missing in the music industry today... and it s music. Songs you hear don t last, it s just product fed to you by the industry.† – Jimmy Buffet. These words by Buffet highlight the drastic changes in music culture over the years. The mainstream music today is brief. Modern songs are composed to be hits at the moment and forgotten later, which results in ephemeral products that stay in the annals of music history. The popular genres’Read More A Violent Message in the Art of Popular Culture Essay1679 Words   |  7 PagesA â€Å"Violent† Message in the Art of Popular Culture Many people believe that present-day music cause division, tension, and sometimes violence. However, it is acknowledged as art in popular culture. Art in popular culture revolves around action movies, television sitcoms, and provocative song lyrics, which have themes centered on explicit sexuality. Art in popular culture is embodied in music, dance, photography, and other artwork that embraces the ills of the world and acknowledges thatRead More Music During the Vietnam War Essay1291 Words   |  6 PagesMusic During the Vietnam War Throughout time, music has been an influential part of society. As a form of entertainment and expression, its impact has always been felt both economically and emotionally. During the Vietnam war, music evolved into more a form of expression rather than pure entertainment. Emotionally charged songs became a method to oppose the war, and vent frustrations. While many songs opposed the war, numerous others focused on peace and happiness. They provided a positiveRead MoreMusic And Its Impact On Society908 Words   |  4 PagesResearch Music has been apart of society for a long time. It has benefited a lot of people in different ways. It is very exciting and interesting. Music creates new vibes, fashion trends, and can give great advice. Music is very motivational and inspirational. It may express emotions and new ideas for many people and is also meant to entertain and stimulate the mind. Music goes back to prehistoric times. Prehistoric music was also known as folk music. The origin of music is unknown. Some suggestRead MoreRap Music : Influence On Violent Behavior1379 Words   |  6 PagesRAP MUSIC’S INFLUENCE ON VIOLENT BEHAVIOR IN AFRICAN AMERICAN MALES: A REVIEW Kaland Farrow Alabama Agricultural and Mechanical University  RAP MUSIC’S INFLUENCE ON VIOLENT BEHAVIOR IN AFRICAN AMERICAN MALES: A REVIEW Rap music is derived from Hip Hop culture which is deeply rooted in the African American community. The word, rap, has a Middle English origin. Originally, rap means to beat or strike. Beginning in the 1960s, African Americans gave the word another definition. In the black communityRead More junk and shit Essay1673 Words   |  7 Pagesnbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Since the beginning of civilized society, man has been infatuated with entertainment. From the ancient Grecian Plays and bloody Roman gladiators to Hollywood productions and Broadway musicals, people have always loved to be entertained. The forms of entertainment have changed, but not the effects that they have on the spectators. Movies, Television, Musicals, and even Music itself, all have a profound effect on the people who loose themselvesRead MoreThe Effects Of Violent Music On The Youth Culture1316 Words   |  6 PagesThis paper explores several published articles that embodies different explanations from research on the effect of violent music, both positive and negative towards African American men, women, and children. The articles also provides information that will support the reason how Hip-hop has such an impact on the youth culture, how Hip-hop is valued, and how the music and its lyrics are interpreted. Changing Images of Violence Rap music lyrics: 1979-1997 Hip- hop has bothRead MoreNegative Effects Of Dancehall Music1224 Words   |  5 Pagesare Reggae and Dancehall. Reggae is a genre of music that has its roots in many other musical styles. It incorporates influences from Jamaican music as well as American Rhythm and Blues, which was broadcasted from high powered stations. Dancehall music advanced in the 1970s and was a sparser version of Reggae than roots style. According to Freddy Yonckoy, dancehall music is a vital element of the Jamaican society and its a culture that impacts the social behaviors of young people. The content ofRead MoreOn the Waterfront and the Music of Leonard Bernstein (1954)716 Words   |  3 Pagesabout â€Å"On the Waterfront† is not just the music itself –rather, it is the way in which Bernstein employs his music. The movie score is not wall-to-wall; there are long periods of silence in the film (other than sound effects and dialog.) Strategic musical entrances and long periods of sil ence are carefully placed to help with the storytelling of the film. For instance, when the â€Å"non-corrupt† members of the Longshoremen’s Union meet in the Church to discuss their problems, there is no music. SuddenlyRead MoreToys Should Not Be Gender Biased Essay1321 Words   |  6 Pagesway,† a phrase originally said by neo-conceptual artist Jenny Holzer, that urges parents as well as people to raise children without a heavy influence of gender stereotypes and let the child discover how they want to represent themselves. A large divide between little boys and girls is shown in the toy industry. The retail chain Target recognized the influence of the gender bias toys and the impact they have on children and parents and began neutralizing labels within the toy department. Toys should

Marketing Principles Management

Question: Explain Marketing Principles. Answer: Introduction Marketing is a management process which involves the transfer of goods and services from the manufacturers to the ultimate consumers through different intermediaries like whole seller, retailers, jobbers etc. This study is based on the STP concept of marketing and an initiative has been taken to analyze that how an organization is able to achieve success by implementing this concept. It also includes the marketing mix and market orientation and their role in marketing. Creating awareness about product and services. Build corporate image of the organization. Create effective promotional strategies. Follow a well developed distribution channel. Attract consumers and persuade them. Ensuring good quality of product and services. In this study an organization from the service sector industry has been selected as they provide both products and services. The name of the selected organization is Barclays Bank (Barclays.co.uk, 2015). It is a very famous bank at the United Kingdom. The bank has two segments namely Global Retail and Commercial Banking (GRCB), and Investment Banking and Investment Management (IBIM). This organization provides convenience to the consumers and attracts them by giving quality service. The old concept of marketing has changed over times. Now the marketing activities are more focused on the customer satisfaction. So the orientation of activities is not bounded into a single area. Marketing orientation consists of production orientation, product orientation, sales orientation, market orientation and customer orientation. Production orientation As this company is mainly concerned with the financial services so here the production orientation is given on the valuable services. The cost associated with this orientation program is the cost of training employees, the cost of maintaining several branches etc. the benefit derived from the orientation is that the bank can able to provide services at a low cost so they have a huge customer base. Sales orientation The branches of the bank are strategically located which is easily accessible by the customers. They have both options i.e. consumers can get their product from online or through direct selling. The cost for this orientation programme is website maintenance cost and cost of direct selling program. The benefit derived from this is the faster service and it also leads to the environmental safety as it reduces the paperwork. Marketing orientation To penetrate the local market Barclays introduces new products at a lower cost. They also provide services at a discounted price. Barclays organizes several customers social events like football games, customer dinners etc. They handle customer service very promptly. The cost required for this is the cost of making marketing strategies, cost of organizing events etc. the benefit derived from this is obviously the expansion of the business and greater revenue generation. Product- Barclays bank adopts their product strategies as per the consumers demand. Almost regularly they are launching new products. They have established new ATM centers and provide guarantee of their services and products. Price Barclays pricing is applied with relation to its competitors prices in order to win the market share. They have prices specific to different market segments. They have segregated their market on the basis of age, region, income and offer different products to different market segment. Place- All the branches of the bank are located centrally. They have efficient and adequate ATM networks which serve the cash need of the consumers. Barclays open co brand activities with different supermarkets to capture new market share. Promotion- They uses different communication medium like T.V, Radio and Newspaper to reach the customers. They use sales promotion techniques for increase the sale of several products like credit cards, personal loans etc. Each of its branches has product catalogues for all the products offered. The company sometimes outsources advertisement and marketing services as a part of their promotional strategies (Goi, 2009). The three additional Ps for service marketing is people, process and physical environment which are discussed in brief as follows (Principles of service MARKETING and management., 2014); (Services Marketing, 7/e, 2015) People- people strategies of a company are nothing but its HR policies. As per the customer opinion Barclays staffs are highly professional and the company invests more towards their motivation and makes them happy. They are giving good rewards to their employees and have implemented the decentralized system where the middle and lower level employees can participate in the decision making. Process- Barclays process strategies include maintaining all the confidential data about the consumers. They have extended their banking hours. They provide quality service on time. They have introduced some automated service like cheque printing facilities. Physical environment-The physical environment strategies include user friendly product catalogues for handicapped customers. Queues in the branches are well managed by the staffs. The ambiance and furnishing of their branches are very modern compared to their competitors so that their clients can enjoy a comfortable transaction experience Market segmentation means segregating the whole market into small parts on the basis of different criteria. Criteria can be based on demographic, psychographic, geographic etc. Demographic segmentation is related with the size and nature of the population for example some products are suitable for children like chocolates, toys etc. for that type of product the segmentation will be based on the age of the population. Psychographic segmentation is based on the psychology of the consumers. For example the recent evolution of mobile industry is the introduction of I phones. Now this type of products is mostly preferred by the young stars and office goers but old aged people generally feel uncomfortable to use these products. This is mainly due to the psychology of the consumers. So any company when they are giving advertisement regarding this type of products will be more focused on young consumers. Psychographic division can also be based on the status of the consumers. The psychology of a person belonging to the high income group is different from the psychology of the lower income group people. Geographic segmentation as the name suggests implies the segmentation of the market on the basis of area. Here more concentration is given on the area wise performance and area wise target. Here we can take the example of Samsung which have done their segmentation in the following way (Samsung.com, 2015)- Teenagers or entertainment lovers by proving them Home cinema, Mp3 players etc. Housewives and families by home appliances. Business Professionals by inventing new products like Galaxy range, note books etc. Geographic- Samsung sells their products especially smart phones into 61 different countries all over the world. Demographic- Target mainly middle class of high class income levels and age level is between 19-29 years. Psychographic- teenagers or individuals belonging to the mid 30 group who like new technologies and innovated product features. Usage rate segmentation- Samsung products are highly convenient and there are a large percentage of heavy users who uses Samsung products. When a firm identified its market segments it wants to target then it is essential for the firm to develop some targeting strategies for those segments. The strategies can be of different in nature. In single segment strategy the firm is concentrating on the single market. Here single marketing mix technique is used. These strategies are mainly adopted by the small firms. A firm can formulate differential strategies when they are targeting different market segments. Here a firm can use different marketing mix. The most interesting thing about these strategies is that the products are often different in different segments. Product specialization strategy occurs if any firm is dealing with a very attractive product. In market specialization strategy there must be one or two specialized market segments which are very attractive and variety of products are available in that market. When the firm tries to cover the full market segment and want to serve all the customers then it can take full market coverage strategy. Here we again take the example of Samsung and their targeting strategies- They have customer focused design which they developed by analyzing the local culture, industry trend and lifestyle of the people. They have adopted winning targeting strategies where Technological leadership and customer focus design together makes an innovative change. Samsung is the first company which produces World First Full HD LED TV. They have some premium brands seeker target group who belonging to a very high income category. Positioning means to create a positive image about the company in such a way so that it can survive and able to get a market place in the competitive environment. Positioning strategies are the most important marketing strategy because the success or failure of a business is depends on the basis of this effective strategy. For example Daewoo in the UK positioned them successfully as family value model. Volkswagen had a negative image before it purchased Skoda and it was known as the cheap car in UK, but the important point is that they repositioned their brand image and now known as good and each and every year they wins car of the year awards. For effective positioning of the brand the first thing that a marketing manager needs to do is the marketing research. This is important because the consumers world is very dynamic. Their taste and preferences are always changing so it is the duty of the firms to know what the need of the customer is, so that they can able to serve their needs. As per the responses collected from the consumers the company needs to add some product features or can eliminate some features if it is not necessary. By the new positioning strategy the target market can be changed. For example initially when the smart phones were introduced it was too costly and only affordable to the higher income groups, but at the passage of time various companies are adding new features and the price is become very cheap so that it can be easily affordable by all segments. In this way their target market is getting changed. The consumer buying behavior is a complex decision making process and several internal and external factors have some effects on these decisions. Consumers generally does not spent too much time in thinking if the product is having very low value but when the purchase decision involves a huge investment then it is a matter of concern for the customers (Samli, 2013). The consumer buying behavior involved a particular process which is followed by each and every individual. This process is as follows- Recognition of problem or need. Information search. Evaluate the alternatives. Purchase decisions. Post purchasing behavior. Affect on marketing activities As I have already stated that buying behavior is depend on the internal and external factors. This can affect the marketing strategy of a business. It can help the business to formulate a better marketing strategy by creating marketing mix of different types of ads and promotional techniques. Consumer behavior can affect the demand and supply of the products that is prevailing in the market .sometimes we are get some programmed response from the consumers for certain types of products. Generally these type of products are not too expensive and consumers may bought it frequently. For example a specific brand of soft drinks. These types of products do not require extensive research. Another type of buying behavior affects the marketing activities which are known as the complex buying behavior. These are for the highly expensive products or services and so the consumers can make a detail research before purchasing the product. Beside these there are also some internal factors that affec t the activities like personal, psychological and social factor. There is some difference between the consumer buying behavior and business buying behavior. In consumer buying behavior the buying is made for the consumption purpose but in business buying process it is done for resell purpose. Consumer buying processes involve one or two consumers but businesses buying process include several intermediaries. Consumer buying behavior is influenced by basic needs and psychological factors where as business buying behavior is influenced by the environmental and organizational factors. Here we can use the example of HSBC which belongs to the financial sector. They provide additional banking hours, customer orientation programmes, ensure less error, service recovery and understand the need of their consumers. For implementing all these they have also initiated some training programs for their employees so that they can provide good quality service to the clients. The two potential segments serving by an organization should be B2B and B2C organizations. In B2B an organization passes its product and services to the intermediaries who in turn sell the products to the consumers. On the other hand in B2C the company sells its products or services ultimately to the consumers. So for both these segments there are different strategies for creating marketing mix (Constantinides, 2006). Business to consumer marketing mix should be done through- Sales promotion. Word of mouth. Media relationship. Websites Macro environment PESTEL framework Political At the present scenario the changing global environment is challenge as well as opportunity for Sainsburys. As the numbers of competitors are increasing so the company is forced to maintain best quality for its products and services. Sainsbury is one of the top four retailers in UK, but an investigation was going on regarding the price fixing of the company which may create a negative impression in the minds of the consumers. The corporate tax rate is reduced by the UK government from 30% to 28% which help the company because they can now able to save a huge amount of money. Economical Due to the food crisis in the global market both the production price and the marketing price of the company has increased. As a result of which consumers decreases their spend on luxury products and the supply chain of the company is getting affected. Social In todays world consumers are more health conscious and there is a trend of eating fresh foods. So Sainsburys introduce new recipes which are easy to cook and also healthy. Technological The spent on internet purchase is increased globally as there is a rapid increase in the ecommerce industry. So Sainsburys must take the advantage of the growing market. Environmental The ethical issues are now growing to a large extent. With these issues companies has to sell organic foods and has to treat animals in a good way. So for maintaining these compliances Sainsburys is now recently engaged in green activities. Legal As per the law on food and drinks Sainsburys has to maintain packaging and labeling accordingly. They have engaged in banking business also so they have to comply with the risk management policies. Micro environment Porters five force model Competition- Tesco, Morrisons and Asda are the three big competitors of the Sainsburys. It has a market share of 14.9% in 2007 which is now increasing but still it is lagging behind the market leader TESCO. Barriers for entry- Barriers to entry are very high in the food retail market because they have to maintain different factors. In UK retail is in the advance stage so there is less chance for new entrants to enter into the market. Threat from substitute- This threat is less in food retail as people use these products as their necessities. The threat for substitute in Sainsburys is basically an internal industry threat where the business of one super market is suppressed by others. Bargaining power- Here the consumers bargaining powers are more as the retailers sell same types of the product. It is only the loyalty factor of the consumers which give an impact on the bargaining power. Supplier power- In food retail sector there is always a threat of suppliers power. As in the supermarkets several big brands are available like PG, Cadbury who can maintain their own chain. So if the retail stores are unable to sell their own products there will always be a threat. International market is always differs from the domestic market. The main reason behind this is in the domestic market the culture and the taste and preference of the consumers are almost same but when a company dealing with the international market then it has to be accustomed with different cultures of different countries. International marketing is more complex than the domestic marketing. There are some influences of economical, legal and environmental factors also. Sainsbury is now operating almost 12 countries in the world. So they need to adopt different marketing strategies like implementation of wireless networking, compliances with the laws, rules and regulations of the respective governments, understanding of domestic cultures etc. in domestic market also the company has to give focus on these factors but the difference is that in domestic market all these factors are familiar (J-sainsbury.co.uk, 2015). Sainsbury can increase its internet selling. Sainsburys provide good quality products and environmental friendly product. Sainsburys banking business should ensure smooth and faster transaction. There is a scandal of price fixing in the company for which an investigation is going on so the company should take proper initiative to create a positive image in the mind of the consumers. Sainsburys should adopt pricing policies like they can give discounts, offers to the customers. In this way their sell will increase and if by the technological innovation they can able to reduce their product costs then it will help them to compete in the market as well as in expansion (Mooradian, Matzler and Ring, 2012) ; (Pride and Ferrell, 2010). Conclusion From the above discussion it can be concluded that for establishing a new business or for maintaining the existing business it is essential to build up an effective marketing strategy. In the given examples above it is already shown how different companies formulating new strategies and by implementing those they are achieving success. So the promotional and marketing strategies are like the heart of the organization without which it does not exist. References Barclays.co.uk, (2015).Barclays | Personal Banking. [online] Available at: https://www.barclays.co.uk [Accessed 10 Jul. 2015]. Constantinides, E. (2006). The MARKETINGMix Revisited: Towards the 21st Century MARKETING.Journal of Marketing Management, 22(3-4), pp.407-438. Goi, C. (2009). A Review of Marketing Mix: 4Ps or More?.IJMS, 1(1). J-sainsbury.co.uk, (2015).J Sainsbury plc / About us. [online] Available at: https://www.j-sainsbury.co.uk/about-us/ [Accessed 10 Jul. 2015]. Mooradian, T., Matzler, K. and Ring, L. (2012).Strategic marketing. Boston, MA: Pearson Prentice Hall. Pride, W. and Ferrell, O. (2010).Marketing. Australia: South Western Cengage Learning. Principles of service MARKETING and management. (2014). Samli, A. (2013).International consumer behavior in the 21st Century. New York, NY: Springer. Samsung.com, (2015).SAMSUNG UK - Home Electronics | Home Appliances | Mobile | Computing. [online] Available at: https://www.samsung.com/uk/home [Accessed 10 Jul. 2015]. Services Marketing, 7/e. (2015). .

The Duke and the Dauphin free essay sample

The Adventures of Huckleberry Finn, two conmen called the duke and the dauphin (or the king) constantly cause trouble for Huck and Jim. Though many say these two characters weaken the overall plot, they are actually quite important factor in the plot of the story and help move things along. When Huck and Jim first meet the duke and the king, they introduce themselves as an impoverished duke of England and the long lost son of King Louis XVI of France. Of course Huck is smart enough to realize the men were con artists and didn’t believe their silly lies. This is yet another example of Huck’s â€Å"street smarts†, for if someone like Tom Sawyer had met them he would have easily believed the two because it would have been something like the stories he was so fond of. As the group of four travels down the Mississippi River, they come across the funeral of a wealthy man by the name of Richard Wilks. We will write a custom essay sample on The Duke and the Dauphin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In his will, Wilks left his small fortune to his daughter and two English brothers who were rumored not to arrive. Of course with the real brothers most likely not stopping by and loads of money sitting around, the duke and the dauphin jump on the opportunity and plan their next scheme. Almost anyone would agree that their latest plan was extremely low, even for two con artists. Huck is extremely disgusted with their scam saying â€Å"It was enough to make a body ashamed of the human race† (Twain 159). If the duke and the dauphin been a part of the plot, this scam wouldn’t have happened and as a result the audience wouldn’t see how empathetic and compassionate Huck really is. Through the intensity and seriousness of The Adventures of Huckleberry Finn, a bit of the comic relief is needed and the duke and the king are the perfect pair. Though they may seem to play a pointless part in the book, the conmen are actually important to the plot by giving Huck and Jim a reason for moving from place to place and ultimately to their final destination, but more importantly for bringing out certain characteristics in Huck that the audience may not have seen without the duke and the dauphin.